Social Media as an Effective Marketing Channel Essay

Social Media as an Effective Marketing Channel - Essay Example This paper illustrates that there are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some of the main business benefits of using social media include the provision of an effective marketing platform, ability to reach large audiences, and improved customer service. Social networking websites are playing a valuable role as effective marketing channels for all types of companies whether large, small, or medium-sized. With the advent of the social media as an effective network for marketing and advertising, companies started using social networking websites for achieving the better response, as well as to provide customer service through an enhanced level of interaction with the customers of the company. â€Å"The main goal of social media marketing is to ensure high participation of target audience in campaigns and content shared by the company†. It is imperative for a company y to know the needs and demands of the customers for the provision of best products and services. Managers use a range of tools to gather required information because, without the information of customers’ requirements, it is not possible for a company to deliver customer value properly. Social media marketing helps managers and concerned employees in contacting the customers of the company directly to know their requirements and preferences. Today, many small and large companies form manufacturing and retail industries are focusing on the use social media marketing to customize their products in accordance with the customers’ preferences, as well as to deliver their message in a more effective and conventional way to the target audience. Social media marketing refers to marketing using social networking websites and other forms of social media.